Apple has reportedly asked its suppliers to ramp up production of the standard iPhone 17 model after seeing unexpectedly strong demand. According to a report by The Information, the company has instructed Luxshare Precision and Foxconn, its two main iPhone assemblers in China, to boost daily output of the entry-level iPhone 17 by around 30-40%.
Surge in Demand for the Standard Model
The move comes shortly after pre-orders opened last weekend, indicating that more consumers opted for the $799 iPhone 17 instead of the higher-end Pro models, which start at $1,099. The Pro variants are typically equipped with advanced features, including upgraded processors, improved cameras, premium materials, and enhanced displays. However, the standard iPhone 17 seems to have captured the interest of price-conscious buyers looking for a reliable Apple device at a relatively affordable price point.
Supplier Response and Production Plans
Luxshare Precision and Foxconn have reportedly been directed to increase production capacity to meet the surging demand. While Apple has not officially commented on the matter, industry insiders suggest that this adjustment will ensure better availability of the entry-level iPhone 17 in key markets worldwide. Analysts view this as a positive sign for Apple’s 2025 smartphone sales, as it highlights continued interest in more affordable iPhone models.
Implications for Apple and Consumers
The boost in production reflects Apple’s flexible manufacturing strategy, allowing it to respond quickly to market trends. For consumers, this means shorter waiting times for the iPhone 17 and wider availability in retail and online channels. It also underscores the ongoing popularity of mid-range Apple devices among users who prioritize functionality and brand reliability over premium features.
Overall, the decision to increase production demonstrates Apple’s commitment to meeting demand and maintaining its position as a leading smartphone manufacturer, even in a competitive market with varied consumer preferences.
