Apple is gearing up for its much-awaited fall event, where the iPhone 17 Pro will take center stage. Alongside the iPhone 17 lineup, the company will also unveil new Apple Watch models, updated AirPods, and exciting accessories.
iPhone 17 Pro Launch Date and Event Details
The official launch event is scheduled for September 9, 2025, at the Steve Jobs Theater, Apple Park, Cupertino. The keynote, themed “Awe Dropping”, will begin at 10 a.m. PT (1 p.m. ET, 6 p.m. BST) and will be livestreamed on Apple’s official website and YouTube channel.
iPhone 17 Pro: Expected Price and Features
According to analysts, the iPhone 17 Pro will start at $1,099, marking a $100 increase from its predecessor due to the removal of the 128GB base model. Key highlights include:
- Triple 48MP rear camera system with advanced imaging.
- A19 Pro chip delivering faster performance.
- 12GB RAM with vapor chamber cooling.
- Premium aluminum frame and sleeker design.
For larger display lovers, the iPhone 17 Pro Max will feature the same specs with a bigger battery and slightly thicker build.
iPhone 17 Series Lineup
- iPhone 17: 6.3-inch display, A19 chip, 24MP selfie camera, starting at $799.
- iPhone 17 Air: Ultra-thin 6.6-inch design, 48MP rear camera, priced at $899–$949.
- iPhone 17 Pro: Flagship performance, starting at $1,099.
- iPhone 17 Pro Max: Premium variant, starting at $1,199.
Pre-Order and Delivery Timeline
- Pre-orders begin: September 12, 2025, at 5 a.m. PT (8 a.m. ET).
- Official release and deliveries: September 19, 2025.
Other Announcements Expected
Apple will also showcase:
- Apple Watch Series 11 and Ultra 3.
- AirPods Pro 3 with better sound and noise cancellation.
- New accessories like TechWoven cases, crossbody straps, and redesigned Apple Clear Case.
- Software updates: iOS 26, iPadOS 26, macOS Tahoe 26, visionOS 26 and more.
Looking Ahead
Speculation suggests Apple may launch a foldable iPhone in 2026, inspired by the ultra-thin iPhone 17 Air, signaling a major design shift for the future.
